Facebook brands receive more "Likes" from moms

Posted by David Khoirul

moms are the biggest brand loverHere in Indonesia, moms are always good targets of persuasion. So is the case in social media. Fifty eight percent of moms, according to a survey, follow or like brands on social media such as Facebook and blogs.

The survey showed that moms are the group of consumers most likely to follow their favorite brands on social media. It also found that 2 in 3 readers learn about brands via "likes" from blogs, with moms and 18-34-year-olds particularly influenced by brand mentions. Sixty-six percent of blog readers answered that a promotion by a blogger influences their purchase decisions online.

The survey, provided by Burst Media, uncovered some other interesting stats: 49% of respondents are loyal to brands online and occasionally "like" or follow a brand on social media sites. The most common reason people gave for "liking" their favorite brands online? - "To show support for it."

[via Mashable]

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