Why did Steve Jobs like to wear turtlenecks?

Posted by David Khoirul

Steve Jobs turtlenecksMy friend Arul Chandrana, a novelist and blogger, once posted a Facebook status saying that every big person has his own personal uniform, including apple co-founder Steve Jobs who, during his lifetime, more often than not, appeared in black turtlenecks. In fact, his turtlenecks, glasses and jeans had made him recognizable. But in the context of company uniform, wouldn't he have to wear them if his employees had accepted the nylon jacket he purposed?

Writer Walter Isaacson, who wrote a biography of Steve Jobs, revealed in his book why Steve liked to wear turtlenecks:

On a trip to Japan in the early 1980s, Jobs asked Sony's chairman Akio Morita why everyone in the company's factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day. Over the years, the uniforms developed their own signatures styles, especially at companies such as Sony, and it became a way of bonding workers to the company. "I decided that I wanted that type of bonding for Apple," Jobs recalled.

Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple, Jobs recalled, "I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea."

In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. "So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them." Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. "That's what I wear," he said. "I have enough to last for the rest of my life."


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