Mobile internet is Yahoo!'s next target in Indonesia

Posted by David Khoirul

mobile internet YahooYahoo! is planning to target mobile internet users in Indonesia, where more than 50% of internet surfers rely on their mobile devices to access web contents. I myself am a mobile internet user. I also wrote this blog post from my Sony Ericsson K310i, an old cell phone that has helped me update my DavidKhoirul.com and other weblogs, and to browse the internet. You may say I'm doing mobile blogging activities.

Here's the answer from the Jakarta Globe as to why Yahoo! decides to seriously invest in Indonesia.

Pontus Sonnerstedt, country manager of Yahoo Indonesia, said that of the 25million Indonesians with access to the Internet, about 15 million used their mobile devices to go online.

He said mobile Internet users made up 60 percent of the roughly 10 percent of the population with access to the Web. The 90 percent without access would likely leapfrog to mobile Internet use, bypassing accessing the Web from desktop devices.

Pontus said it was this large segment of the population that Yahoo was aiming to attract with its investment in the country.

He said that the trend in Internet access was "moving away from shared to private access because more people can do it on their mobile devices because the price of handsets is falling by the day."

"So we are serious in reaching out to these 'new to the net' users," Pontus said. Based on a joint survey by Yahoo and research firm Taylor Nelson Sofres conducted in eight major cities in January, there was a 35 percent jump in Internet users in so-called Tier 1 cities -- Jakarta, the Greater Jakarta area, Surabaya, Medan and Bandung -- compared with the same period last year.

But the growth was more significant in Tier 2 cities, namely Semarang, Palembang and Makassar, which saw a 63 percent rise in Internet users in the 12 months to January this year. "The growth of Internet users is faster in those cities and it is also coming from the smaller cities," making Indonesia one of the top markets for Yahoo, Pontus said.

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